Visibility (GEO + SEO)
First we measure which questions you already appear in. Then we rework your site, your content and your business information around those questions. Every month we run the same measurement again with Seodisias, our own product, and report what changed. We work on multilingual corporate sites, multi-location setups and large catalogs too.
Question set: Manufacturing · supplier
| Question | ChatGPT | Gemini | Perplexity | |
|---|---|---|---|---|
| Stainless steel pipe manufacturer | ||||
| Pipe manufacturers exporting to Europe | ||||
| Food-grade stainless pipe supplier | ||||
| Who stocks 316L pipe | ||||
| Steel pipe supplier in the Aegean | ||||
| ISO-certified pipe manufacturer |
Four engines
SEO is about climbing Google's list of results. GEO (Generative Engine Optimization) is about getting into the answer an AI writes. When a language model answers, it reads a handful of sources and picks a few names. What decides that pick: how clearly your site explains itself, what other sites say about you, and whether your details match everywhere. GEO doesn't replace SEO. It sits on top of a solid SEO foundation.
Where you rank for a query, whether people click, and whether your pages get crawled and indexed.
Whether you're named in the answer, how you're described, which pages are cited, and where your competitors stand.
A crawlable, fast, well-structured site and content that says plainly who you are. Both feed on it.
Together we pick the questions that bring business in your industry, separately for each market and language where needed. For each one we check whether you're named, where your competitors are, and which sites the answer relies on.
We build headings around real questions and put the answer in the first paragraph. We add short, quotable facts, FAQs and clear definitions. We rework your existing pages and suggest new ones where topics are missing.
Structured data (Organization, Service, FAQ, Person), robots.txt access for AI crawlers, an llms.txt file, page speed, sitemaps and canonical URLs. Every technical setting a crawler needs to read your site cleanly.
Your company name, the address of every location and your services should read the same on your site, your Google Business Profile, directories and social accounts. We add E-E-A-T signals such as authors, credentials, certificates and update dates, and we track down outdated or wrong information on third-party sites and help get it fixed.
We re-run the same question set every month and report what we did and how it shows up in the answers. Anything AI says about you that's wrong goes on a separate list. You can also follow reports and approvals in Pano.
Meet PanoWhether it's a corporate site with hundreds of pages or a single-language site, we ask the same question: which questions does AI name you in, and how does it describe you? The difference is the work that comes with scale, and we plan for it from the start.
We measure each language with its own question set, and check that language versions are linked correctly and say the same thing.
The more branches, plants or facilities you have, the more addresses, opening hours and contact details drift apart. We keep every location's details in one list and make them match everywhere.
We don't hand-edit thousands of product or service pages one by one. We fix the templates, structured data and category pages, and roll the change out across the catalog.
We follow the approval order of your marketing, legal and brand teams. Every change is prepared on a preview first and doesn't go live until the required approvals are in.
With you, we define 20-30 questions your customers actually ask and that can turn into business. We list your competitors at the same time.
We put the questions to the AI engines and run a technical crawl of your site. This first measurement is what every later month is compared against.
We rank the gaps by impact and effort and start with the work that moves the needle most for the least effort.
We make the content, technical and business-information changes. Nothing goes live without your approval.
We measure the question set again, report the change and plan next month's work around it.
Our measurement is built around four engines. If they matter in your market, we add Claude and Copilot to the question set too.
OpenAI's assistant. With web search on, it links its sources under the answer.
Google's AI assistant. Because it works closely with Google Search, a solid SEO foundation pays off here too.
Lists its sources under every answer, which makes it a good way to see which of your pages get read.
The AI summary at the top of Google results. Where classic SEO and GEO meet.
Anthropic's and Microsoft's assistants. We include them especially for companies that sell to other businesses.
AI answers can shift within the same day, so we never draw conclusions from one response.
We ask the same questions under the same conditions and look at rates and the gap to your competitors month over month.
All of the measurement runs on Seodisias, a tool we build ourselves.
Nobody controls what an AI engine says. We don't offer guarantees. We show you every piece of work we do and how it affects the numbers.
You can start with the analysis alone. We plan setup and tracking together, based on what the analysis finds.
A snapshot of where you stand today and a prioritized list of what to do.
Closing the gaps the analysis found. Takes 4-8 weeks for most sites.
Measurement, improvement and reporting, every month.
Pricing depends on the number of questions, languages and locations, the size of your site and how competitive your industry is. After the free analysis we send you a tailored proposal.
Request a proposalMostly, yes. GEO (Generative Engine Optimization) is the umbrella term for work aimed at generative AI engines. AEO (Answer Engine Optimization) covers any system that answers questions directly, and LLMO (Large Language Model Optimization) focuses on language models. The goal is the same: to appear in AI answers with accurate information and as a cited source.
No. AI engines often draw on sites that are well crawled and strong in search indexes. We build GEO on top of SEO and look at both in the analysis.
Technical fixes get crawled within a few weeks. Changes in AI answers depend on how often each engine updates and usually settle over months. That's why we recommend a tracking period of at least three months.
No. No agency can guarantee what an AI will say. We measure at the start and show you, side by side, what we changed each month and how the numbers moved.
Because the work varies a lot with the number of questions and languages, the size of the site and the competition in your industry. After the free analysis we pin down the scope and send a written proposal.
Usually not. Content and structured data changes can be made on your current site. If your platform blocks certain settings, we say so in the analysis report and explain the options.
There's no correction button, but the source of the error can often be traced: an old directory listing, an outdated page, an inconsistent address. Once the source is fixed and the correct information is stated clearly on your site, engines pick it up over time. We check every month whether it's been corrected.
Leave your website and industry. We'll run a first measurement with a few questions from your field and send you the results, free.